By Mary Walker
Forty years ago, I began my dedicated career in customer service. My mission was the successful dispensing of frozen dairy goods to a demanding, often unruly public. More specifically, I scooped and served ice cream.
Back then, seamless customer service meant understanding our products, being able to accurately describe each, taking an order correctly, and delivering a high-quality, accurate cone or cup with a friendly smile, regardless of the number of impatient customers standing in line.
Since then, the only thing that has changed is the ice cream.
In the evolution of customer service, the right step might be a step backward in time. Even in our eyecare practices, the basic principles of customer service remain the same as the corner ice cream shop. Understand your product and service, be able to articulate each one, and identify and meet the needs of the customer with good-natured professionalism.
To read the rest of the article and Mary’s guidelines for how you can provide exemplary customer service to our customers, click here.
